Mannings TVC

近期好鍾意的一個廣告：
有時好既廣告，只係叫人從心入面笑左出黎!!
觀眾或者不會因為睇完這個廣告去幫襯萬寧，但一定會記得曾經有這個萬寧妹妹出現過~~！
假單一句：「我有少少鍾意左佢！」帶出了小朋友天真可愛的一面，睇的人開心，開心就願意留心睇多兩眼，對建立和強化品牌形象有正面的幫助。同一句說話若套用於其他人身上，效果可以完全唔同。毫無疑問，選用這個小妹妹是這個廣告最成功之處。
這個廣告，亦令我想起09年惠康「慳得一蚊得一蚊」的廣告，兩個系列有意無意間用了相類似的手法帶出message，再想想萬寧同惠康係某地區(eg.黃大仙竹園)會以子母鋪既形式出現，對於一般消費者而言，好容易聯想到他們的關係吧。在創作萬寧這個廣告時，或許也把這因素考慮到當中(也有可能我諗多左)。

Xanga vs Facebook

Xanga was very popular last few year. However, the use of Facebook change our world.
I find that internet users, this generation, become lazier and be addicted on Facebook game (happy farm?)

Let's us to review...
We typed everything on our Xanga everyday...like what we ate, what we played, who played with us..........audience can imagine all the pictures through our wordy words.

However, nowadays, we only type as little as words on facebook "status". From "in a relationship" to "single" or from single to in a relationship", we can't see any touching or memorable story again.....only a status. it has represented everything.

Xanga changed our world.......facebook is changing our world...........next station is.....................??

Be motivated

Recently, our government plans to push creative industries. It would be a good chance for local advertising firm to develop Hong Kong own culture. Comparing with the advertisements from Thailand, Tai Wan and Japan, Hong Kong Ads seem lack of its own characters.

Japan creative industries are good at design and packaging. Thailand’s TV commercials are creative and funny. Tai Wan copywriters always write a beautiful Tagline, slogan and body copy. Then how about Hong Kong?

I think it is time to change. It is time to create new advertising concept in Hong Kong. And I hope that I can be the one to change advertising industries.