Recently, our government plans to push creative industries. It would be a good chance for local advertising firm to develop Hong Kong own culture. Comparing with the advertisements from Thailand, Tai Wan and Japan, Hong Kong Ads seem lack of its own characters.
Japan creative industries are good at design and packaging. Thailand’s TV commercials are creative and funny. Tai Wan copywriters always write a beautiful Tagline, slogan and body copy. Then how about Hong Kong?
I think it is time to change. It is time to create new advertising concept in Hong Kong. And I hope that I can be the one to change advertising industries.
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